Brewing Ambitions
Brewing Ambitions
Brewing Ambitions
04
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04
advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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advertising
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BRANDed ENTERTAINMENT
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CHALLENGE
CHALLENGE
Twinings tea company is a brand that is common, but goes unrecognized. It’s been a brand people love since its founding in 1709, so how can Twinings entertain their audience while drawing more attention to their product?
Twinings tea company is a brand that is common, but goes unrecognized. It’s been a brand people love since its founding in 1709, so how can Twinings entertain their audience while drawing more attention to their product?
SOLUTION
By capitalizing on their long history in the industry and the increase popularity of period peices. Twinnings would create a historical drama about the Twinings team company in 1800s Victorian London.
SOLUTION
SOLUTION
By capitalizing on their long history in the industry and the increase popularity of period peices. Twinnings would create a historical drama about the Twinings team company in 1800s Victorian London.
By capitalizing on their long history in the industry and the increase popularity of period peices. Twinnings would create a historical drama about the Twinings team company in 1800s Victorian London.
Client
CLIENT
Client
Twinings Tea Company, Associated British Foods
Twinings Tea Company, Associated British Foods
TARGET AUDIENCE
TARGET AUDIENCE
Historical Drama lovers age 18-38
Historical Drama lovers age 18-38
Historical Drama lovers age 18-38
CREATIVE
CREATIVE
Olivia Heyer- Art Director, Graphic Designer, Copy Writer
Olivia Heyer- Art Director, Graphic Designer, Copy Writer
Olivia Heyer- Art Director, Graphic Designer, Copy Writer
Hulu Page
Hulu Page
Out Of Home Promotion
Out Of Home Promotion
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Limited Edition Packaging
Limited Edition Packaging
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Arabella Twinings Tea Blend
Arabella Twinings Tea Blend
As the protagonist, Lady Arabella is soft and kind, but is a bold and daring woman as well. Her blend, white tea enriched with pomegranate, bergamot, pear, and hibiscus, reflects that through its light, fruity taste and intense red color.
As the protagonist, Lady Arabella is soft and kind, but is a bold and daring woman as well. Her blend, white tea enriched with pomegranate, bergamot, pear, and hibiscus, reflects that through its light, fruity taste and intense red color.
Evenlyn Blackthorn Tea Blend
Evenlyn Blackthorn Tea Blend
As the main antagonist, Lady Evelyn is as harsh and cunning as she is beautiful and determined. Her blend, black tea enriched with vanilla, rose petals, elderflower, honey, mirth and juniper is a mix of strong earthy flavor and gentle floral notes.
As the main antagonist, Lady Evelyn is as harsh and cunning as she is beautiful and determined. Her blend, black tea enriched with vanilla, rose petals, elderflower, honey, mirth and juniper is a mix of strong earthy flavor and gentle floral notes.
Event- Victorian Tea Garden Party
Event- Victorian Tea Garden Party
A classical Victorian Garden Party to serve as a watch party for the season finally. The event would be hosted at Central Park in the summer.
Participants would be encouraged to come in their best Victorian garb but also be provided with hats if need be.
A classical Victorian Garden Party to serve as a watch party for the season finally. The event would be hosted at Central Park in the summer. Participants would be encouraged to come in their best Victorian garb but also be provided with hats if need be.
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
The Garden Party would kick off with a high tea that would run through the whole event, followed by a late afternoon croquet tournament. The event would finished off with a park screening of the final episode of the series.
The Garden Party would kick off with a high tea that would run through the whole event, followed by a late afternoon croquet tournament. The event would finished off with a park screening of the final episode of the series.
The Garden Party would kick off with a high tea that would run through the whole event, followed by a late afternoon croquet tournament. The event would finished off with a park screening of the final episode of the series.
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Fair-Grounds-Only Packaging
Event Site - State Park Amphitheaters
