Pro Jell-O Chef
Pro Jell-O Chef
Pro Jell-O Chef
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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CHALLENGE
CHALLENGE
Jello is a simple and easy to make dessert. All you need is water, powder, and somewhere for it to set. How can Jell-O keep the same children-center message, but elevate it to match their elevated branding?
Jello is a simple and easy to make dessert. All you need is water, powder, and somewhere for it to set. How can Jell-O keep the same children-center message, but elevate it to match their elevated branding?
SOLUTION
To create a campaign that emphases how easy and fun jello is to make by having fun creatures alongside children work to make Jell-O together to promote childrens independece and learning through sile, safe tasks
SOLUTION
SOLUTION
To create a campaign that emphases how easy and fun jello is to make by having fun creatures alongside children work to make Jell-O together to promote childrens independece and learning through sile, safe tasks
To create a campaign that emphases how easy and fun jello is to make by having fun creatures alongside children work to make Jell-O together to promote childrens independece and learning through sile, safe tasks
Client
CLIENT
Client
Jell-O, Kraft Heinz Company
Jell-O, Kraft Heinz Company
TARGET AUDIENCE
TARGET AUDIENCE
Young Parents & Children between the ages of 2-10
Young Parents & Children between the ages of 2-10
Young Parents & Children between the ages of 2-10
CREATIVE
CREATIVE
Olivia Heyer - Illustrator, Graphic Designer, Art Director, and Copy Writer
Olivia Heyer - Illustrator, Graphic Designer, Art Director, and Copy Writer
Olivia Heyer - Illustrator, Graphic Designer, Art Director, and Copy Writer
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Event- Victorian Tea Garden Party
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
Promotional Box- Pro Jell-O Chef Kit
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Every Chef Needs Their Tools…
Every Chef Needs Their Tools…
A set of Montessori cooking utensils for children between the ages of 2-10 years old.
A set of Montessori cooking utensils for children between the ages of 2-10 years old.
And a Companion to Cook With
And a Companion to Cook With
Each kit comes with a Jell-O Chef assistant that corresponds to the color of the box.
Each kit comes with a Jell-O Chef assistant that corresponds to the color of the box.
And Finally a Uniform Fit for a Pro Jell-O Chef
And Finally a Uniform Fit for a Pro Jell-O Chef
Each box will include one uniform to match the kits corresponding color pallet.
Each box will include one uniform to match the kits corresponding color pallet.
Pop Up Exhibtion- Please Touch Museum (Philadelphia, PA)
Pop Up Exhibition-
Please Touch Museum (Philadelphia PA)
Pop Up Exhibtion-
Please Touch Museum (Philadelphia PA)
A temporary exhibition at the Philadelphia Please Touch Museum. Children can play with and create with pre-prepared Jell-O. Museum assistants could help guide children and teach them how to use different children's safe kitchen tools.
A temporary exhibition at the Philadelphia Please Touch Museum. Children can play with and create with pre-prepared Jell-O. Museum assistants could help guide children and teach them how to use different children's safe kitchen tools.
A temporary exhibition at the Philadelphia Please Touch Museum. Children can play with and create with pre-prepared Jell-O. Museum assistants could help guide children and teach them how to use different children's safe kitchen tools.
Fair-Grounds-Only Packaging
Event Site - State Park Amphitheaters
Kitchen Interior
Kitchen Interior
A scaled-down professional kitchen with bright and fun colors from ceiling to floor.
Kids can create Jell-O from scratch with the assistance of an attendant or use premade Jell-O to build their piece de la resistance. Different stations will have different activities for kids to engage with.
A scaled-down professional kitchen with bright and fun colors from ceiling to floor.
Kids can create Jell-O from scratch with the assistance of an attendant or use premade Jell-O to build their piece de la resistance. Different stations will have different activities for kids to engage with.
A scaled-down professional kitchen with bright and fun colors from ceiling to floor.
Kids can create Jell-O from scratch with the assistance of an attendant or use premade Jell-O to build their piece de la resistance. Different stations will have different activities for kids to engage with.
Free Gift Bags
Free Gift Bag
Free Gift Bag
Each child would receive one of these bags as a thank-you for coming. Each one would include an apron, a cookbook, and a card with a QR code to the Jell-O website where they could purchase the full Pro Jell-O Chef Kit ( as listed above).
Each child would receive one of these bags as a thank-you for coming. Each one would include an apron, a cookbook, and a card with a QR code to the Jell-O website where they could purchase the full Pro Jell-O Chef Kit ( as listed above).
Each child would receive one of these bags as a thank-you for coming. Each one would include an apron, a cookbook, and a card with a QR code to the Jell-O website where they could purchase the full Pro Jell-O Chef Kit ( as listed above).
