Fanta Career Fair
Fanta Career Fair
Fanta Career Fair
06
06
06
advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
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PROMOTIONAL
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advertising
·
PROMOTIONAL
·
advertising
·
PROMOTIONAL
·
advertising
·
PROMOTIONAL
·
advertising
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PROMOTIONAL
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CHALLENGE
CHALLENGE
Fanta has always been perceived as a kid’s brand. We want to reposition Fanta as the sparkling soda brand for teens. But first, we have to get them to notice us in a big way.
Fanta has always been perceived as a kid’s brand. We want to reposition Fanta as the sparkling soda brand for teens. But first, we have to get them to notice us in a big way.
SOLUTION
Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens - creating a state fair themed career fair. Giving Gen Z career insights and opportunities while providing the nostalgic entertainment of a classic state fair.
SOLUTION
SOLUTION
Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens - creating a state fair themed career fair. Giving Gen Z career insights and opportunities while providing the nostalgic entertainment of a classic state fair.
Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens - creating a state fair themed career fair. Giving Gen Z career insights and opportunities while providing the nostalgic entertainment of a classic state fair.
Client
CLIENT
Client
Fanta, Coca‑Cola Company
Fanta, Coca‑Cola Company
TARGET AUDIENCE
TARGET AUDIENCE
Gen Z - ages 17-27
Gen Z - ages 17-27
Gen Z - ages 17-27
CREATIVE
CREATIVE
Olivia Heyer- Art Director, Designer, Copywriter
Olivia Heyer- Art Director, Designer, Copywriter
Olivia Heyer- Art Director, Designer, Copywriter
Out of Home
Out of Home
Taking an Ad out in the Classified
Taking an Ad out in the Classified
Socials
Socials
Fair Grounds
Fair Grounds
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Event- Victorian Tea Garden Party
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Fair Game
Fair Games
All Fair games would be run by companies looking for interns and employees. Companies would be required to set up a tent with not only games and prizes, but resume reviews, job listings, on site applying and more
All Fair games would be run by companies looking for interns and employees. Companies would be required to set up a tent with not only games and prizes, but resume reviews, job listings, on site applying and more
Fair-Grounds-Only Packaging
Event Site - State Park Amphitheaters
Fair-Grounds-Only Packaging
