Horror in the National Parks
Horror in the National Parks
Horror in the National Parks
01
01
01
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
advertising
·
SOCIAL GOOD
·
CHALLENGE
CHALLENGE
Forest fires are a persitant envirmonetal threat, and their main cause is human negligence. The aim is to create a campaign that brings awareness to this issue in a fresh, interactive way.
Forest fires are a persitant envirmonetal threat, and their main cause is human negligence. The aim is to create a campaign that brings awareness to this issue in a fresh, interactive way.
SOLUTION
Create a campaign that sets humans and human negligence as the "terror in the woods." This campaign focuses on bringing awareness to the main causes of forest fires and is followed by a nationwide event all national parks with amphitheaters can particpate in.
SOLUTION
SOLUTION
Create a campaign that sets humans and human negligence as the "terror in the woods." This campaign focuses on bringing awareness to the main causes of forest fires and is followed by a nationwide event all national parks with amphitheaters can particpate in.
Create a campaign that sets humans and human negligence as the "terror in the woods." This campaign focuses on bringing awareness to the main causes of forest fires and is followed by a nationwide event all national parks with amphitheaters can particpate in.
Client
CLIENT
Client
National Park Assosiation, US Governmet
National Park Assosiation, US Governmet
TARGET AUDIENCE
TARGET AUDIENCE
Everyone over the age of 16
Everyone over the age of 16
Everyone over the age of 16
CREATIVE
CREATIVE
Olivia Heyer - Illustrator, Graphic Designer, Art Director, Copy Writer
Olivia Heyer - Illustrator, Graphic Designer, Art Director, Copy Writer
Olivia Heyer - Illustrator, Graphic Designer, Art Director, Copy Writer
Out Of Home Promotion
Out Of Home Promotion
Out Of Home Promotion
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Event- Victorian Tea Garden Party
STARTING WITH A SPARK
STARTING WITH A SPARK
Lighting (in a safe and sustainable way) on of the OOH touch-points, a billboard, on fire.
Lighting (in a safe and sustainable way) on of the
OOH touch-points, a billboard, on fire.
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
EVENT - HORROR IN THE WOODS PSA SCREENING
EVENT - HORROR IN THE WOODS PSA SCREENING
National parks around the country would be sent three edutainment films based off the classic 60's monster movie trope explaining the importance of human vigilance vs human negligence.
National parks around the country would be sent three edutainment films based off the classic 60's monster movie trope explaining the importance of human vigilance vs human negligence.
EVENT - FILM INFORMATION
EVENT - FILM INFORMATION
Carelessness of the Campers
Carelessness of the Campers
Directed by: Gerard McMurray
Follows two campers who leave a campfire unattended, and how the fire they start stalks their lives outside the forest
Arsonist
Arsonist
Arsonist
Directed by: James Wan
Follows an arsonist starting a fire to boast, just to be stalked by a shadow create until he returned to the forest to face his actions
Carelessness of the Campers
Directed by: Gerard McMurray
Follows two campers who leave a campfire unattended, and how the fire they start stalks their lives outside the forest.
Arsonist
Directed by: James Wan
Follows an arsonist starting a fire to boast, just to be stalked by a shadow create until he returned to the forest to face his actions.
Smoker in
the Woods
Directed by Mary Harron
Follows a camper dropping lit cigarette butts , and how the fire she starts creates a forrest of ash haunted by skeletal remains
Smoker in the Woods
Smoker in the Woods
Directed by Mary Harron
Follows a camper dropping lit cigarette butts, and how the fire she starts creates a forrest of ash haunted by skeletal remains
Event Site - State Park Amphitheaters
Event Site - State Park Amphitheaters
Fair-Grounds-Only Packaging
Event Site - State Park Amphitheaters
THE NEW RANGERS IN TOWN
THE NEW RANGERS IN TOWN
State parks would be sent a new ranger to hold this event at the park's amphitheater - the state's local Cryptid creature!
Cryptid rangers would help answer questions, hand our resources, and on the occasion get spooked by human campers.
State parks would be sent a new ranger to hold this event at the park's amphitheater - the state's local Cryptid creature!
Cryptid rangers would help answer questions, hand our resources, and on the occasion get spooked by human campers.
SOCIALS
SOCIALS
