City of Phoenix
City of Phoenix
City of Phoenix
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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advertising
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BRANDING
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CHALLENGE
CHALLENGE
Despite having amazing benefits that center people's wellbeing, the city still has a desperate need for employees. Our brief was to create a campaign unique to the city’s geographic location, people, and history: a campaign that screams it belongs to Phoenix, Arizona.
Despite having amazing benefits that center people's wellbeing, the city still has a desperate need for employees. Our brief was to create a campaign unique to the city’s geographic location, people, and history: a campaign that screams it belongs to Phoenix, Arizona.
SOLUTION
A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.
SOLUTION
SOLUTION
A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.
A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.
Client
CLIENT
Client
The City of Phoenix, Arizonia
The City of Phoenix, Arizonia
TARGET AUDIENCE
TARGET AUDIENCE
Residence of Pheonix who rae 21-35 years old
Residence of Pheonix who rae 21-35 years old
Residence of Pheonix who rae 21-35 years old
CREATIVE
CREATIVE
Olivia Heyer- Art Director, Designer, Copywriter
Kristin Goble - Art Director, Designer, Copywriter
Olivia Heyer- Art Director, Designer, Copywriter
Kristin Goble - Art Director, Designer, Copywriter
Olivia Heyer- Art Director, Designer, Copywriter
Kristin Goble - Art Director, Designer, Copywriter
WHY BOTHER WITH THE BRANDING?
WHY BOTHER WITH THE BRANDING?
Refreshing the City’s overall look will not only give the city more constant branding, but it can attract potential employees who want to work at a modern, more futuristic company.
Refreshing the City’s overall look will not only give the city more constant branding, but it can attract potential employees who want to work at a modern, more futuristic company.
5 CORE SYMBOLS
5 CORE SYMBOLS
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.
ADVERTISING
ADVERTISING
Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.
Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.
Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.
ALL POSTERS - 15 TOTAL
ALL POSTERS - 15 TOTAL
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Event- Victorian Tea Garden Party
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.