City of Phoenix

City of Phoenix

City of Phoenix

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  • advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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    advertising

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    BRANDING

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CHALLENGE

CHALLENGE

Despite having amazing benefits that center people's wellbeing, the city still has a desperate need for employees. Our brief was to create a campaign unique to the city’s geographic location, people, and history: a campaign that screams it belongs to Phoenix, Arizona.

Despite having amazing benefits that center people's wellbeing, the city still has a desperate need for employees. Our brief was to create a campaign unique to the city’s geographic location, people, and history: a campaign that screams it belongs to Phoenix, Arizona.

SOLUTION

A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.

SOLUTION

SOLUTION

A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.

A five-symbol visual system based off of Native American symbols from the region that bring the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and better the community of Phoenix.

Client

CLIENT

Client

The City of Phoenix, Arizonia

The City of Phoenix, Arizonia

TARGET AUDIENCE

TARGET AUDIENCE

Residence of Pheonix who rae 21-35 years old

Residence of Pheonix who rae 21-35 years old

Residence of Pheonix who rae 21-35 years old

CREATIVE

CREATIVE

Olivia Heyer- Art Director, Designer, Copywriter

Kristin Goble - Art Director, Designer, Copywriter

Olivia Heyer- Art Director, Designer, Copywriter

Kristin Goble - Art Director, Designer, Copywriter

Olivia Heyer- Art Director, Designer, Copywriter

Kristin Goble - Art Director, Designer, Copywriter

WHY BOTHER WITH THE BRANDING?

WHY BOTHER WITH THE BRANDING?

Refreshing the City’s overall look will not only give the city more constant branding, but it can attract potential employees who want to work at a modern, more futuristic company.

Refreshing the City’s overall look will not only give the city more constant branding, but it can attract potential employees who want to work at a modern, more futuristic company.

5 CORE SYMBOLS

5 CORE SYMBOLS

79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.

79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.

79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has 5 core attributes that are represented by a symbol embedded into Phoenix's history, tying back to the indigenous peoples of the region.

ADVERTISING

ADVERTISING

Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.

Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.

Each benefit is given a unquie mark comprise of 2-3 of the city's core values that the benefit embodies.

ALL POSTERS - 15 TOTAL

ALL POSTERS - 15 TOTAL

Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.

Event- Victorian Tea Garden Party

SELF REFLECTION

A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity

Promotional Box- Pro Jell-O Chef Kit

Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.

Fair-Grounds-Only Packaging

Event Site - State Park Amphitheaters

CLICK HERE FOR THE PHX WEBSITE

CLICK HERE FOR THE PHX WEBSITE