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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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advertising
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SOCIAL GOOD
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CHALLENGE
CHALLENGE
Younger voters aspire to make a meaningful impact but lack the time and attention span for lengthy information and candidate debates.
Younger voters aspire to make a meaningful impact but lack the time and attention span for lengthy information and candidate debates.
SOLUTION
Developing a Cosmo-style internet quiz for voters to quickly determine their preferred representatives based on values and stances, accompanied by stylish voting merch incentives.
SOLUTION
SOLUTION
Developing a Cosmo-style internet quiz for voters to quickly determine their preferred representatives based on values and stances, accompanied by stylish voting merch incentives.
Developing a Cosmo-style internet quiz for voters to quickly determine their preferred representatives based on values and stances, accompanied by stylish voting merch incentives.
Client
CLIENT
Client
American Civil Liberties Union
American Civil Liberties Union
TARGET AUDIENCE
TARGET AUDIENCE
Young adults for the ages of 18-28
Young adults for the ages of 18-28
Young adults for the ages of 18-28
CREATIVE
CREATIVE
Olivia Heyer- Art Director, Graphic Designer, Copywriter
Olivia Heyer- Art Director, Graphic Designer, Copywriter
Olivia Heyer- Art Director, Graphic Designer, Copywriter
SITE INTERFACE
SITE INTERFACE
Midway through the series, two specialty loose leaf tea blend would be dropped, one pertaining to each on the main characters.
Event- Victorian Tea Garden Party
SOCIALS
SOCIALS
OUT OF HOME
OUT OF HOME
SELF REFLECTION
A scenario illustrated with a mirror directly across from it - so you can put yourself in the situation- giving the viewer a sense of personal responsiblity
MERCH
MERCH
Each participant would receive a the giveaways as an incentive to vote
Each participant would receive a the giveaways as an incentive to vote
Promotional Box- Pro Jell-O Chef Kit
Encouraging independence and creativity by including children in the Jell-O-making process. Adults can assist with the dangerous parts while children can cut, chop, and sculpt their Jell-O creations.
Fair-Grounds-Only Packaging
Event Site - State Park Amphitheaters
POLLING LOCATION DESIGN
POLLING LOCATION DESIGN
Designated convention halls would be outfitted with the campaign's design style
Designated convention halls would be outfitted with the campaign's design style
